- Vitamin E
No BS Eye Shadow Palette
We’ve got about a million reasons why this palette is our best seller—but to name a few: it’s blendable-as-anything, goes from day to night in a blink, and of course it’s clean (made without the bad stuff!), cruelty-free, and hypoallergenic. We call it the palette to end all palettes, basically. It’s two base shades—which we made bigger because we know you’ll use them every day—plus 3 matte and 3 shimmer shadows you can mix and match with wild abandon. All that and it can fit in your back pocket? Genius.